Tag
Most broadcasters and streamers already collect real-time audience signals, but on the streaming side those signals are usually split between the player, the ad stack, and the content systems, and nobody holds the joined …
7 minutes
Two weeks ago I argued that your ontology is the asset and you should own it in a neutral, versioned form. Arguing is cheap. Arkhe v0.2 is …
9 minutes
Being correct is not the same as being able to prove it. This final post in The Engineering Underneath argues that trust is an engineering …
10 minutes
Agentic AI post-mortems keep naming the same trio: determinism failures, hallucinations, and compliance gaps. An ontology retires all three, …
10 minutes
Operational telemetry has moved from a back-office by-product to one of the most valuable assets a business owns. This fourth post in The …
10 minutes
Regulated organisations have long optimised for speed and assumed the evidence could be assembled later. This third post in The Engineering …
11 minutes
Regulated enterprises want hyperscaler economics and sovereign-grade data residency from the same platform, and most end up paying for both …
9 minutes
Most marketing organisations spend on platforms that produce insight and starve the systems that act on it. This post argues that …
11 minutes
A high-frequency analytical query running against raw object storage scans the entire historical dataset every cycle. The cost compounds …
10 minutes
Marketing teams buy a consent platform and approve a cookie banner, then assume the privacy problem is solved while personal data keeps …
7 minutes
Two marketing reports from the same week, drawn from the same source system, can show opposite trends and both be correct. This post sets …
7 minutes
Most Single Customer View projects run for years and never produce a customer view anyone trusts. This post identifies the four predictable …
6 minutes
Marketing teams keep buying tools to answer questions their underlying data cannot support. This post argues that every senior marketing …
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