Sumato Insights Platform

Creating rich customer insights & enabling content ontologies
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Sumato delivers an intelligent REST API to build customer profiles and content relationships. Sumato is an easy and complete way to learn about your audience, and to tag people, places, companies, facts, and events in your content.

Recommendation Engine

The Sumato API will help analyse your data to add various features to your applications, such as customer sentiment analysis, spam detection, marketing recommendations, and more.

Embedded Awareness

Our Sumato platform gets to know your users through personas, sentiment analysis, social media, user preferences, and other data your applications can provide. Your content becomes context aware through entity recognition, relationships, facts, events, and topics. By default we capture location, time, and device.

Machine Learning

Sumato implements Machine Learning, vision analysis, and Natural Language Processing to parse your content and enable structured insights into your customers and your content.


Automated user and content segmentation can be enabled through our intelligent tagging, your supplied metadata, or through trained learning models. This segmentation can allow better understanding of your audiences and how they interact with your organisation.

Topic Modelling

By default every piece of metadata you expose to Sumato will be parsed by our Natural Language Processing, Sentiment Analysis, and Machine Learning models to extract topics to be applied across your systems and reports.

Diverse Features

Sumato supports GIS mapping, Conversational Commerce, payments systems, data analytics, behavioural modelling, and more.